An AI acquisition team for mortgage offices.
It finds the right borrowers, proves they want your call, and does the paperwork before your loan officer picks up the phone.
- Creative 12 of 12 checks passed
- Campaign approved to run
- 1 creative refused: missing APR disclosure
What we're building
One office. Five jobs that normally take five people.
1LIVEFind them.
Targeting and spend, run under your brand, on your ad accounts. Our engine decides who sees your ads and what they see. It refuses to launch a campaign if a single creative fails compliance. Not flags it. Refuses.
2COMINGProve they want you.
Every borrower confirms by text, from a verified phone, that they applied and they want a call. No reply, no delivery.
3COMINGThen pick up the phone.
An AI that calls the ones who go quiet, tells them it's an AI, and gets you an answer either way.
4COMINGDo the paperwork.
It collects what the file needs. It knows what your loan product asks for, so it asks the right things the first time.
5COMINGCheck the fit.
Against your own portfolio, before your officer spends an hour on it. Your licensed officer advises. We make sure the file is worth their hour.
6COMINGHand them over.
Your officer gets a person, the context, and a reason to call, inside the window where calls still convert.
We don't score leads.
"Spam leads" is three different problems wearing one word. A bot. A person paid to fill out forms. A real person who clicked once and never meant to borrow. A lead score gives all three the same 72 and leaves your officer to find out which. We handle each one differently, and we show you which is which.
How we charge
You pay for what works, not for activity.
A borrower counts only if they verified their phone, confirmed they applied, and agreed to your officer's call. If one doesn't meet that, it doesn't count.
Why us
Glen Gao, founder. Built ad targeting and measurement at Meta. Built regulated financial infrastructure at Novi. Founding engineer at Mysten Labs.
"I spent years deciding which humans see which ad. Now I do it for one office at a time."
FAQ
Questions, answered.
You're not buying a list. Every borrower is generated for your office, under your brand, and never shared with anyone else.
Yes, and it will say so. Every voice call discloses that it's an AI, in every state.
Every borrower gives express written consent before anyone contacts them, from a phone we've verified. Consent and contact records are retained.
No. Never. Your licensed loan officer does the advising. We do the finding, the proving, and the paperwork.
One working session: your markets, your loan products, your monthly cap. Then we launch.
No. Your officers work where they already work.
A small team. Glen was at Meta ads. That's most of the pitch, and it's why we work with a small number of offices at a time.
See it work on your market.